Saturday, August 3, 2013

Linkedin is so much more than just 'Linking'

Far too honestly, I hadn’t looked at Linkedin for reasons much beyond staying ‘connected’ or for the occasional job search. With the advent of social networking in the last half decade, here was a platform that had a PROFESSIONAL look and feel to it. A site that was meant for professionals to LINK to each other, explore their networks, for recruiters to find another medium to post jobs and the likes. As amazing and impressive as it was, I had some difficulty initially to fathom it.

Social networking is a skill and not many truly realize that. Every social network has a feature and purpose about it that make it different from the others. The whole general point of social networks though is that it enables someone to make sense of your person on the web. It helps people understand your hobbies, your activities, your associations, networks of friends, your choices, activities and so on. Advertisers are likely to pull up trends on your personal data on FB to post ‘customised’ or ‘sponsored’ ads. Your photos, checkins, status trends give much meaningful insights into what is likely to ’catch your attention’.

If FB is personal yet social, Twitter is primarily a way to get a real time idea of what you think about world events. Much real time news today is available on Twitter accurately and quickly than anywhere else. Google is hot as ever for search, mail and the ‘personal’ collaborative tools. The other sites enable you to manage people, google helps you manage yourself.

Somewhere in all of this lies the equally amazing linkedin. Equally because every other is; amazing i’ll tell you why. Linkedin has this amazing side feature “Interests”. One subpart of that is “Groups”. Without drawing parallels, I view Groups as a social network in itself. The Groups feature enables one to join a group of professionals of the same mix. For instance, as an IT PM, my most obvious choice for a group is a Project Manager’s group. A search for such a group lists out all such groups that exist in the Linkedin universe. Typically, this list is sorted in the descending order of group size, or in a way that places the most popular groups at the top.

Within a group is where the fun is. You are likely to meet a lot of people from all across the globe and who share similar interests. I am part of atleast 2 such PM groups. There are members that cut across lines of most parameters. The members are from all age groups, countries regions, even sectors!! Some members are veterans and some are recent graduates. The simply humongous variety of people that the groups features affords is itself awe inspiring.

And the best part of groups is the discussions. This feature allows members to post topics of discussions and others can contribute this by posting their opinions.  People from various sectors contribute their opinions to such topics of common interest, agree, sometimes quarrel even. As surprised as I was too understand just how much Risk Management meant in IT, I was more amazed to learn that Risk Management is an important aspect even in the consulting business!! The Project Charter that I know in IT is an integral component in any other industry too!! That the problems I encounter as PM in IT are shared by PMs in other, completely disparate industries too!


Linkedin has totally caught my attention now! Each discussion is a mini blog, an online learning in itself. This gives me the opportunity to express my views freely, interact with legends from industries, and at the end, learn real time. That’s one for being ‘Linked’

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